So, you've received a new chip credit card. So what?
- For the Cardholder - Magnetic stripe cards (the U.S. standard since 1972) are being replaced. Europay Master Card Visa (EMV) chip cards are more secure because they send a unique encrypted code to the issuing banks every time the card is presented at a store, whereas magnetic stripe cards send the same info every time.
- For the Merchant - Liability shift. In October, if a merchant accepts a chip card but processes it as a magnetic stripe, it was processed with older less secure technology. If the card is later found to be fraudulent, the merchant will automatically lose the chargeback.
- Apple iPay - what is that? Credit cards are stored on an iPhone or Droid phone and the customer waves their device past a receiver that picks up the info and completes the sale.
- Near Field Communications (NFC) contactless credit cards - what are they? These cards have a tiny antenna embedded in the card that broadcasts the info to a receiver which completes the sale. These cards use Radio Frequency Identification (RFID) technology to transmit information.
- Merchants need the equipment to process the above cards. We will custom design a solution within your budget, with FREE equipment available.
We are active members and ambassadors with the BBB of Central East Texas, with whom we maintain an A+ Rating.
For a custom designed solution today,
Call Regional Manager Don Esch at 903-291-0888.
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